Cross-Cultural Differences in Consumer Perceptions of Luxury Product Values: A Mixed-Method Analysis
Cross-Cultural Differences in Consumer Perceptions of Luxury Product Values: A Mixed-Method Analysis Dong Jenn Yang1*, Ariunaa Baldansenge2 Associate Professor of Business Administration of I-Shou University. World J Econ Bus Manag, 2(5): 7-13 Abstract: The study aimed to investigate the cross-cultural differences in how consumers perceive luxury products and to understand the underlying reasons for these […]
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