sustainability - WASR Publication

Effectiveness of Green Marketing on Consumer Loyalty

Effectiveness of Green Marketing on Consumer Loyalty Sowmya K.1, Dr V. Basil Hans2* Research Professor, Srinivas University, Mangalore. World J Econ Bus Manag, 2(5): 14-23 Abstract: This study explores the impact of green marketing strategies on consumer loyalty, examining the extent to which environmentally responsible branding influences customer retention and advocacy. With increasing environmental awareness […]

Exploring Challenges and Opportunities in the Food Delivery Services: A study on Food Application in Market of Bangladesh

Sumaiya Islam1*, Md. Abdur Rahim2 Department of Management, Faculty of Business Studies, University of Dhaka, Dhaka -1000. World Journal of Economics, Business and Management Abstract: The burgeoning food delivery services market in Bangladesh has undergone rapid transformation, catalyzed by the proliferation of digital platforms offering convenience and accessibility. This research delves into the multifaceted dynamics […]