Effectiveness of Green Marketing on Consumer Loyalty
Effectiveness of Green Marketing on Consumer Loyalty Sowmya K.1, Dr V. Basil Hans2* Research Professor, Srinivas University, Mangalore. World J Econ Bus Manag, 2(5): 14-23 Abstract: This study explores the impact of green marketing strategies on consumer loyalty, examining the extent to which environmentally responsible branding influences customer retention and advocacy. With increasing environmental awareness […]
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