Digital Leadership Competence and Organisational Performance in the Era of Digital Transformation
DOI:
https://doi.org/10.65336/Keywords:
Digital Leadership Competence, Digital Communication Competence, Digital Innovation Competence, Operational Efficiency, Cost-Effectiveness, Digital TransformationAbstract
This study investigated the relationship between digital leadership skills and organisational success throughout the digital transformation period. The research used a correlational survey design. The target demographic consisted of 150 managers from commercial banks functioning in the Port Harcourt Metropolitan. A total of 109 questionnaires were sent to branch managers, operations managers, customer service managers, ICT managers, and marketing managers of selected commercial banks in Port Harcourt. Reliability was determined through Cronbach’s Alpha, Composite Reliability (CR), and Average Variance Extracted (AVE). The simple regression statistical approach was used to evaluate the hypotheses using Statistical Package for Social Sciences (SPSS) version 27. Result indicates that digital leadership ability has a large and favourable impact on organisational performance during the digital transformation period. The research determined that digital leadership ability is essential for enhancing organisational performance during digital transformation. The study advised, among other recommendations, that commercial banks should enhance digital leadership training programs, invest in sophisticated digital communication systems, foster an innovative digital culture, refine technology adoption strategies, and implement comprehensive digital performance monitoring systems.
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