Service Innovation and Management: Driving Competitiveness in the Knowledge Economy
Keywords:
Service innovation, service management, customer experience, value co-creation, digital transformation, business models, service quality.Abstract
Service innovation and management have become central to organizational competitiveness in today’s knowledge-based economy. Unlike traditional product innovation, service innovation emphasizes the development of new processes, delivery mechanisms, and customer experiences that enhance value creation. This paper explores the concept, theoretical foundations, strategies, and challenges of service innovation and management. By synthesizing existing literature and industry practices, it demonstrates how effective service innovation fosters customer satisfaction, operational efficiency, and sustainable growth. The study concludes by highlighting future trends in digital transformation, artificial intelligence, and co-creation as key enablers of service innovation.
